How It All Started
A Kitchen Table.
A Big Dream.
Our founder Eleanor watched her grandmother struggle with a cold, impersonal insurance claim after losing her home. That moment sparked a mission: build an insurance company that actually cares.
We believe the most important things in life aren't things — they are the people we love and the legacy we leave behind. Every policy we write is treated with the same care we'd give our own family.
A portion of every policy premium goes toward supporting local community centres and family support groups. We believe a protected community is a thriving community.